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Rebel turned its Brisbane Queen Street Mall (Level 1) store pink in celebration of women with breast cancer and kicked off its support for this Sunday's RACQ International Women’s Day Fun Run (4 March).
The RACQ International Women’s Day Fun Run is Brisbane’s biggest, annual event to support women with breast cancer—bringing together more than 12 000 people from all ages, backgrounds and fitness levels to run or walk the 5 or 10 km Brisbane River loop.
The event aims to raise funds for life-saving breast cancer research and support services at Mater. It's also the largest International Women’s Day celebration held in Brisbane.
Rebel Managing Director Erica Berchtold said Rebel was delighted to support Mater Chicks in Pink for the sixth year.
“Rebel has been a major sponsor of the Mater Chicks in Pink event as part of the company’s commitment to helping women within the community.
“Mater Chicks in Pink provides critical support to women during a very difficult period in their lives and their dedicated services support women at every step of their breast cancer journey.
“Our commitment to support the fun run helps to raise funds for life-saving research and enables Mater Chicks in Pink to provide practical support like mastectomy bras, wigs and counselling.
Breast cancer is the most common cancer affecting women today with more than 17 000 women diagnosed and more than 3000 women dying from the disease in 2017.*
Mater Foundation Executive Director of Philanthropy, Lesley Ray emphasised research as the most important tool in the fight against breast cancer.
“Mater’s leading researchers are doing incredible work to improve our understanding of how, and why, breast cancer spreads and if this knowledge can improve breast cancer treatment and the survival rates,” she said.
“Community support of events such as the fun run go a long way to help fund incredible advances that can change lives,” she said.
Erica said it was fantastic to see their team members don pink and go above and beyond to help raise funds and awareness for breast cancer.
"Team members have made a tremendous effort to support the cause, including a Rebel team of 54 people who will run in the event on Sunday,” she said.
To support the Rebel team and make a donation, click here.